What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to … Read more
Sales Essentials
Discover the art of salesmanship with our Sales Essentials section, featuring a curated collection of academic articles dedicated to various sales topics. Delve into the theories, techniques, and best practices that drive successful sales performance, from prospecting and lead generation to relationship building and closing deals. These scholarly resources provide research-backed insights and in-depth analysis, equipping you with the knowledge to excel in the world of sales. Perfect for sales professionals, entrepreneurs, and business enthusiasts, the Sales Essentials section serves as a valuable knowledge base for mastering the skills and strategies required to succeed in today’s competitive sales environment.
What Is Sales? – Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for something … Read more
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – … Read more
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, … Read more
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses … Read more
What is Business Development?
Sales isn’t the only factor which results in the growth of the business in the long … Read more
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models … Read more
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on … Read more
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business because … Read more
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused with one another. … Read more